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PitchBook Newsletter
April 04, 2014
Trendspotting: B2C Investment in Sweden Surges Past B2B
Since the beginning of 2010, VC investors have completed 328 deals involving companies headquartered in Sweden, according to the PitchBook Platform. While the country's information technology industry has garnered the largest share of the deal flow during that time (30%), the B2C industry (27%) follows very closely behind. Sweden's B2C space hasn't always been this prominent, however; in 2010, the industry lagged behind both IT and B2B in terms of deal flow share. But then things changed. Sweden's B2C industry has gained a larger share of the deal flow each year since 2010, going from accounting for 19% of all deals that year to accounting for 32% of all deals in 2013. Meanwhile, the country's B2B industry has experienced the opposite trend, accounting for a decreasing deal flow share each year during the timeframe (dropping from 35% in 2010 to 10% in 2013).

Helping lead the charge for Sweden's B2C sector have been companies like Spotify (which last raised a giant $250 million financing in 2013), Klarna ($123 million financing in 2014) and Glo ($30 million financing in 2014).
 
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