Yext, a cloud-based geomarketing software company, has reportedly raised $50 million in Series F funding at a valuation of $525 million. This is the first fundraise by the company since its Series E in 2012, which brought in over $27 million at a valuation of nearly $296 million. The new funding, which will support global expansion and new product development, also brings the total raised in equity financing to over $116 million. Insight Venture Partners was lead investor on the round, and was joined by previous investors Marker, Institutional Venture Partners and Sutter Hill Ventures.
Yext's product allows marketers to manage their local content, listings, store pages, social pages, campaigns and more through its integrated GeoMarketing Cloud. Listings on multiple sites can be edited at one time, social pages can be synced simultaneously, and Web pages can be built without support. Its client base includes Citibank, FedEx and Guitar Center, among others.