$5.3M for Objective Logistics to Work Hard, Play Hard
July 24, 2013
Objective Logistics, a “talent optimization” software provider, has raised $5.3 million in Series A funding led by Atlas Venture, alongside Google Ventures and NextView Ventures. The company is aiming to “gamify” the workplace by offering software that automatically ranks staff on a leaderboard and rewards high performers with choice of shifts and other prizes. The latest round of funding brings the company’s total backing to about $8 million since 2010.