Qubit, an e-commerce technology company, has raised a $26 million Series B financing round led by Accel Partners, with participation from current backers Balderton Capital and Salesforce Ventures. The company’s integrated suite of products helps optimize the online experience while making Web data available throughout the whole business. It includes personalization and A/B testing, audience segmentation, digital analytics and tag management, helping marketers to optimize and test websites in real time, without the need for specialist IT help.
Qubit will use the new capital to fuel expansion in the U.S. and accelerate product development. The company has now raised about $32 million to date. It last secured $4.7 million of Series A funding at a $16 million valuation in late 2012.