App Annie's Big Day with Acquisition and Financing
May 29, 2014
App Annie has announced that it has raised $17 million in Series D funding from existing investors IDG Capital Partners, Greycroft Partners and Sequoia Capital. The new cash will be used to fund the company's investment in product development, marketing and market development for its product, a platform for a business to gather, monitor and analyze data across its app portfolio. The new financing brings App Annie's to-date total in fundraising to $39 million.
Also announced by the company was its acquisition of Distimo, another app analytics company. The acquisition was funded in part by the new financing. Representing Distimo in the transaction was The Jordan, Edmiston Group, an investment bank for the global media, information, marketing and technology sectors.