Since the beginning of 2009, VC investors have backed 1,761 U.S.-based companies in the B2C industry, according to the PitchBook Platform. During that time period, yearly capital invested reached a high point in 2011, when $5.8 billion was poured into the space. Though capital invested took a drop the following year (to $4.7 billion), the number of deals completed kept rising. In fact, the number of B2C deals completed increased each year in the timeframe, doubling from 2009 (394) to 2012 (804). In all, VC investors have invested over $18 billion in B2C companies since 2009.
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