Bain Capital Ventures Invests in Tel Aviv-Based Marketing Platform
April 09, 2014
Marketing technology company Kenshoo has raised $20 million in a financing round led by Bain Capital Ventures and joined by existing investors Sequoia Capital, Arts Alliance and Tenaya Capital. The company develops cloud-based digital marketing solutions and predictive media optimization technology, delivering automation, intelligence, integration and scale to help make better marketing investments. Kenshoo has now raised over $50 million in funding to date, including a $12 million Series E financing round led by Tenaya Capital that valued the company at $300 million in November 2012. The new investment reportedly gives the company a valuation of between $400 million and $500 million.
Founded in 2006, Kenshoo serves 450 customers, including major brands like Facebook, Zappos.com, Expedia and Sears. The company will use the new capital for global expansion, aiming to grow in Germany, China, Japan and Brazil. It also plans to advance its social and search platforms and move into new marketing areas.