Media and information services companies in the B2B sector cover a wide spectrum, from marketing/branding to consumer analysis and much more. A heftier class of deals has been the story in the sector this year, even as overall PE deal count in media & information services companies has slowed, perhaps due to rising deal multiples and competition from strategic buyers. There have been just 57 deals in the space in 2014, according to the PitchBook Platform, far off the annual average of 126 from 2011 to 2013. But while deal count is down, capital invested is up: $8.9 billion invested in 2014 already marks one of the best years for the sector since 2007. Driving that are five deals of $900 million+ this year so far—led by the acquisitions of Trader Media, Catalina Marketing and PSAV Presentation Services—which is more than the four from 2009 to 2013.
Click to explore the data on the PitchBook Platform
Also indicative of the greater amount of capital invested this year, 75% of 2014 deals exceed or match $100 million in size. In the sub-$25 million range, deal count is down, after rising steadily from 11 in 2010 to 25 last year. Another peculiar trend is a sudden drop in growth investments: 2013 logged 36, while 2014 has seen only five so far. To see the full list of media and information services companies receiving investments, the firms making the deals and other information, click here.