Bridgepoint to Sell Infront Sports & Media for €1.05B
February 11, 2015
Bridgepoint has entered into a definitive agreement to sell Infront Sports & Media to Dalian Wanda Group for approximately €1.05 billion. Operating out of 25 offices across 13 countries, Infront is a sports marketing company that provides services including media rights distribution, sponsorship, media production and event operation. The company, which was initially backed by Bridgeport in 2011, generated revenues of €800 million in 2014. Financial advisors for the deal included PwC, KPMG and Lazard.