Marketing technology platform BrightTag has raised a $27 million round of funding led by Yahoo! JAPAN, marking the company's largest investment since its inception in 2009. BrightTag has now landed about $50 million in total financing, including a $15 million Series C round in 2012 that valued the company at $47 million.
BrightTag’s Fuse technology, which was patented last month, is a real-time data integration solution. Yahoo! JAPAN will use the company’s Fuse technology to power its data management platform, which is slated to launch in spring of 2014. Since its founding, BrightTag has achieved over 300% year-over-year growth every year and is on pace to do so again in 2014. The company supports brands that generate more than $1.5 trillion in commerce, including Allstate, JetBlue Airways and Macy's, among many more.