Call Marketing Platform Invoca Connects with $20M Series C
January 15, 2014
Invoca, a provider of cloud-based inbound call marketing technology, has closed on $20 million in Series C funding led by Accel Partners, with participation from previous investors Upfront Ventures and Rincon Venture Partners. The funding will be used to scale operations and further accelerate the company's annual revenue growth rate of nearly 200%.
Invoca’s marketing automation platform and analytics software provide CMOs with attribution, programmatic marketing automation and integrations with leading marketing systems such as Salesforce, Kenshoo and Marketo, among others. The company previously received $3.3 million in funding at a $33 million valuation in 2012 and now has a total of about $31 million in VC backing. In conjunction with the new investment, Accel's Kobie Fuller has joined Invoca's Board.