Global marketing intelligence company Datorama has raised $15 million of Series B funding led by Marker and Innovation Endeavors; previous investor Cedar Fund also joined the round. Datorama provides a marketing data hub that helps executives, analysts and IT professionals manage and execute upon vast amounts of data, enabling them to make real-time decisions across an ever-expanding landscape of marketing channels. In addition to the U.S., the company serves agencies and brands in Australia, France, Spain, the U.K., the Netherlands, Israel and Latin America.
The new capital brings Datorama's total funding to nearly $19 million. It last completed a $3 million Series A raise at a valuation of $10 million in July 2013. While the company’s engineering team keeps growing, it will use the new investment primarily to staff up in sales and marketing as it continues to expand into new markets.