B2B targeting and personalization company Demandbase has closed a $15 million round of financing led by Greenspring Associates, with participation from a number of existing investors. The company's identification technology bridges the gap between known and anonymous Web visitors by identifying and segmenting the companies visiting a website and providing detailed, targetable business attributes in real time. In 2013, the volume of Web interactions managed by Demandbase’s cloud-based platform nearly tripled to more than 10 billion through connectors into more than 30 marketing solutions, including technologies from Adobe, Salesforce, Oracle and Marketo.
Demandbase has raised about $59 million of VC funding since its founding in 2006. The new capital will help accelerate the growth of the company’s advertising solutions and fund additional products slated for release in 2014.