Early Stage Fitness Deals Work Out Most Frequently
July 09, 2012
Since the beginning of 2008, 112 venture capital and private equity firms have invested in fitness focused companies, according to the PitchBook Platform. These privately held companies provide services and goods ranging from Zumba instructor training to activity tracking armbands. Early stage VC investments claim the biggest share of the deal flow, accounting for 39% of the total. Later stage VC investments are the second most common deal type (23%), followed closely by buyouts (21%). Interestingly, investments in 2012 are bucking the trends seen in previous years—on the PE side, four add-ons significantly outweigh only one buyout, while VC has seen five later stage investments eke past the four early stage deals completed so far this year.
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