Edo Connects with $15M to Connect Bank Cards to Offers
September 14, 2012
Edo has scored $15 million of Series C funding led by VantagePoint Capital Partners, with Baird Venture Partners also contributing. The Nashville, Tenn.-based startup connects online advertising with in-store results by making card-linked offers automatically available on credit and debit cards. For consumers, that means no more having to purchase deals before purchasing the actual product.