Evaluating the Nonfinancial Elements of an Acquisition Decision
May 07, 2015
Jason Popp, GES
Hard facts and complex financials aren't the only things to consider ahead of a potential merger or acquisition. As guest contributor Jason Popp, an executive vice president at global event marketing company GES, writes for the PitchBook Blog: "Once the dust settles, it's often the nonfinancial aspects that will determine whether the deal will make it in the long run."
For five ways to evaluate the nonfinancial elements of an acquisition decision, click here.