Companies in the consumer finance industry are used to dishing out money, but sometimes they gotta get some green of their own. Since the beginning of 2010, VC investors have completed 65 deals involving U.S.-headquartered consumer finance companies, according to the PitchBook Platform. Though the number of deals completed each year has slightly decreased in that time span, capital invested has noticeably increased, roughly tripling from $66 million in 2010 to $186 million in 2012. Among the companies landing deals were AvantCredit, iPawn and Social Finance, all of which have received funding within the past year.
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