Springleaf Holdings, a consumer finance company wholly-owned by Fortress Investment Group, has filed to raise up to $50 million in an IPO. The company intends to apply to list on the NYSE. Fortress had initially planned to take the company public as a REIT, but withdrew those plans in favor of taking it public as a holding company. Founded in 1920, Springleaf provides loans and other credit-related products to more than half a million families in 26 states, Puerto Rico and the Virgin Islands. It's been owned by Fortress since 2010.