Goldman Sachs has made a $100 million minority investment in Applied Predictive Technologies, a cloud-based data analytics software company. Goldman Sachs made its investment through its Merchant Banking Division. APT's software helps Global 2000 companies harness their big data to accurately measure the profit impact of advertising, marketing, pricing, merchandising, operations and capital initiatives. Its customers include names like Staples, Lowe's, McDonald's and Walmart. Accel-KKR is also an investor in the company.