Housekeep.com Polishes $1M Round, Enters Active Home Cleaning Market
May 23, 2014
Just three months after its launch, U.K.-based Housekeep.com has received a $1 million investment led by Pentland Group. The company provides a platform for finding professional home cleaners, offering online booking, fixed prices and automated payments. Unlike some competing platforms, which act as an introductory service between cleaners and customers, Housekeep.com provides a fully managed service to ensure that the experience is quick and easy for customers. Also joining the funding round were several U.K.-based angel investors and venture capitalists.
With a number of new companies in the space offering features that streamline the process of finding and booking a professional cleaner, and with those companies gaining the attention (and funding) of VCs, the residential cleaning industry is one that is being disrupted. One of the hottest such companies is San Francisco-based Homejoy, which raised $38 million of funding led by Google Ventures and Redpoint Ventures in December 2013, bringing its total capital raised to $40 million. Homejoy also just made its first acquisition, buying (and shutting down) NY-based competitor Get Maid.
Additional home cleaning companies gaining VC backing lately include Exec (formerly Appetizely), which raised $3.3 million of Series A funding at a $34 million valuation in 2012, and Hassle.com, which most recently raised $6 million of funding led by Accel Partners earlier this month. Another residential cleaning service, Handybook, raised $3.7 million at a $53 million valuation this past February, bringing its total to-date funding to about $16 million. The company also acquired aforementioned Exec at the start of the year. With so much activity within the space, it will be interesting to see which companies thrive and which will succumb to being acquired, or even worse, getting buried.