Lake Capital-backed SolutionSet MediaWhiz has merged with D.L. Ryan, forming Hyper Marketing. Hyper Marketing, a provider of digital, shopper and promotional marketing services, is now a portfolio company of Lake Capital. Morgan Joseph TriArtisan advised D.L. Ryan, and Kirkland & Ellis provided legal counsel to Lake Capital. SolutionSet MediaWhiz was formed by a merger of SolutionSet and MediaWhiz, backed by Lake Capital, in August 2011.