Digital CRM firm Vizury has announced a $16 million Series C funding round led by Intel Capital and joined by Ascent Capital and existing investors Nokia Growth Partners and Inventus Capital Partners. Working with over 500 clients across industries such as travel, e-commerce, healthcare, automobile, financial services and classifieds, the company aims to help marketers secure customers for life through personalized marketing solutions.
Vizury last year launched a comprehensive mobile advertising retargeting product, MobiConvert, which includes mobile Web and app retargeting on both iOS and Android devices, and conversion features like app deep linking and click-to-call. The new capital brings Vizury's total to-date funding to $27 million. It will be used to drive product development on the company's mobile and cross-channel propositions and to scale operations in existing markets, especially in China, Japan, Latin America, the Middle East and Korea.