Insight Venture Partners Leads $40M Series B for Ensighten
January 30, 2014
Insight Venture Partners has invested $40 million as part of a Series B round for Ensighten, an enterprise data and tag management provider. The funding will help expand its global footprint via increasing sales and marketing operations across the globe.
Ensighten's tag management systems help optimize Web analytics and digital marketing performance while ensuring privacy compliance. The company last raised capital in September 2012 from lead investor Volition Capital and participants Eastern Advisors and Floodgate Fund, among others. The $15.5 million Series A round valued the company at about $60.5 million at the time.