LightSpeed, a retail commerce platform, has closed $35 million in new funding led by iNovia Capital, with participation from existing backer Accel Partners. The new investment brings the company's total backing to $65 million; it last raised $30 million in June 2012. LightSpeed provides retailers that have considerably high sales with a simple way to build, manage and grow their business; it enables more than 20,000 stores processing over $7.5 billion in transactions annually to unify inventory, customer management, sales and analytics across all channels, in-store and online. The company, which has debuted several new offerings this year, will use the new capital to accelerate product development. New features include a fully brandable POS system and an analytics tool for cross-channel and multi-store analysis.