In his latest guest post for PitchBook, Sand Hill East Ventures' Josh Burwick writes:
"I have sat through countless presentations given by really smart entrepreneurs only to walk away wondering what exactly it is that they do and why I (or potential customers or potential investors) should care. Too often these messages all sound very similar and the unique and/or differentiated value does not surface. The solutions do not sound different from the numerous competitive offers with seemingly similar purpose. Is the issue that I just didn’t understand storage or drones? Why would these really smart people quit their big paying jobs at big companies to start or work for this company? After reading 'Made To Stick,' I understood that the ineffective communication of the value is likely attributable to the founders’ 'Curse of Knowledge.'"
So how do you make sure your startup isn't stricken with the curse? Find out here.