Jifiti Raises $2.5M to End the Great Gift Card Debate
July 31, 2013
Gifting platform Jifiti has arrived to convince recipients that gift cards are more than just a last minute, panicked offering. Backers Simon Property Group, Schottenstein Stores and the Jesselson Group have invested $2.5 million in seed funding to support Jifiti’s “thoughtfulness of a gift, flexibility of a gift card” mobile app. The company’s platform allows a "gifter" to hand-pick, scan and purchase a product in-store, and then send a virtual gift card to a "giftee's" phone, which can be redeemed at any of the retailer’s locations.