KKR to Invest in Ringier Digital's Scout24 and Omnimedia
July 15, 2014
Kohlberg Kravis Roberts has agreed to acquire 49% of the shares in each of Ringier Digital's subsidiaries, Scout24 Schweiz and Omnimedia. The deal as a whole is rumored to be worth around $175 million. Scout24 comprises online marketplaces for motor vehicles and real estate, as well as general classifieds; in aggregate, these platforms attract about 21 million visits each month. Omnimedia, a digital marketing company, handles the marketing for the Scout24 platforms.