Main Street Hub, a "do-it-for-you" marketing platform for local businesses, has closed a $14 million Series B financing round led by Bessemer Venture Partners, with participation from existing investors including Harrison Metal Capital. The funding will be used to further develop the company's technology and content operations, and to expand its sales presence in Austin, San Francisco, New York and Los Angeles.
For a monthly fee, Main Street Hub creates and manages the social media presence of local businesses (on Facebook, Twitter, Yelp, etc.), builds a mobile-friendly landing page and communicates directly with customers through email marketing that uses customized viral, social content. The result is a CRM for local businesses that helps them find new customers, build relationships with loyal ones and generate referrals.