MediaMath Brings In $175M of Mixed Equity and Debt
June 04, 2014
MediaMath, a marketing platform company, has announced that it closed its Series C funding at $73.5 million; the equity investment was led by Spring Lake Equity Partners, and participated in by Akamai Technologies (NASDAQ: AKAM), Safeguard Scientifics (NYSE: SFE), Catalyst Investors and Observatory Capital. It has also increased its debt facility through Silicon Valley Bank to $105 million, for a total funding of more than $175 million. The money will be used to continue the company's global growth and to help develop and introduce new products and features for its TerminalOne Marketing Operating System, which enables modern marketers to activate data, automate execution and optimize consumer interactions across multiple channels. MediaMath raised a $14 million Series B1 round, which gave the company a valuation north of $235 million, in 2011 from investors including Safeguard Scientifics, SJF Ventures, QED Investors and European Founders Fund.