MetrixLab's MarketTools Cooks Up RawData Acquisition
July 29, 2013
RawData, a provider of mobile research solutions, has been acquired by MarketTools, a subsidiary of MetrixLab. The company, which will be fully integrated into MarketTools, offers media tracking solutions to better equip companies with tools to understand and analyze marketing efforts in real time. RawData investors prepping for payday include InnoVentures Capital Partners and Island Park Investments.