Middle-market investor HGGC has made a growth equity investment in MyWebGrocer. Minority shareholder Stripes Group sold its stake in the transaction. Vermont-based MyWebGrocer provides digital marketing solutions for grocery stores and global consumer packaged goods (CPG) companies. Its customers include more than 140 grocery brands, including Albertsons and Kroger, as well as over 200 CPG brands. The Jordan, Edmiston Group served as exclusive financial advisor to MyWebGrocer and Stripes Group in the transaction.