NewsCred, the developer of a platform providing licensed news content for marketing activities, has a newsflash of its own: raising $15 million in new capital. Leading the late stage VC round was Mayfield Fund, with participation by Firstmark Capital, Greycroft Partners and IA Ventures. The New York-based startup will use the capital for development of its products and technology. Also, Mayfield Fund partner Rajeev Batra will join NewsCred’s Board of Directors. NewsCred provides corporate clients with multimedia wire services that can be procured with a single license agreement.