Norwest Venture Partners Leads $12M Investment in Madison Reed
January 29, 2014
Madison Reed, a provider of in-home hair coloring kits, has raised $12 million in Series B financing led by Norwest Venture Partners, with participation from existing investors True Ventures and Maveron. The company previously raised a $3.9 million Series A round from True Ventures and Maveron in 2013.
Madison Reed's permanent hair color line offers 27 pre-mixed multi-tonal shades that are "salon quality" and free of ammonia and resorcinol. Users can order the hair coloring kit and have it delivered to their door, and can also book a stylist who will come to their home to help make color selections and teach the application process.