Content marketing platform Percolate has closed a $24 million Series B financing round led by Sequoia Capital, with participation from existing investors GGV Capital, First Round Capital, Lerer Ventures and WPP. With an end-to-end suite of Web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform, enabling teams to plan, source, publish and improve their content across all channels and helping marketers ensure brand consistency at global scale.
Prior to the new investment, Percolate most recently raised a $9 million Series A funding round at a valuation of $39 million in 2012; it has raised a total of over $34 million to date. The company will use the new funding to aggressively expand globally and further develop its platform. As part of the transaction, Sequoia's Mike Dixon will join Percolate's Board of Directors.