Centiv Services, a portfolio company of The Riverside Company, has added on TradeOne Marketing, which provides marketing services that help companies design, manage and administer channel marketing programs. Centiv is dedicated to building, designing and executing localized marketing campaigns and has been owned by Riverside since September 2011.
Since the beginning of 2009, PE investors have invested in 134 companies in the B2B Media & Information Services industry, according to the PitchBook Platform. Add-on acquisitions have been the most popular transaction type, accounting for 40% of the activity. The deal type's annual share of the activity exploded from only 14% in 2009 to 49% in 2010. Last year, it accounted for 43% of the industry's deals.