PlaceIQ, a provider of consumer discovery, engagement and activation solutions, has raised $15 million in a Series C financing round led by new investor Harmony Partners. Additional new investor Iris Capital and existing investors from the company's $6.8 million Series B round also participated in the round. PlaceIQ helps national brands involved in industries like retail, automotive, entertainment and consumer electronics measure in-store ROI, and quantify the value and effectiveness of advertising, targeting and messaging.
The investment will support the ongoing development of PlaceIQ's patented platform and solutions that deliver mobile audiences to advertisers. Additionally, PlaceIQ will especially focus on the development of a consumer insights product suite and approach to enterprise business intelligence in 2014. The company has now raised about $27 million in total VC funding.