PowerReviews, a consumer engagement platform, has secured $35 million in Series B equity funding led by ABS Capital Partners. PowerReviews is a newly formed entity resulting from the acquisition of PowerReviews LLC by consumer review platform Viewpoints. With the completed acquisition, the companies have merged under the PowerReviews brand. The financing was primarily used in the purchase of PowerReviews and will also help to fund further growth initiatives. ABS Capital general partners Paul Mariani and Ralph Terkowitz will join the company’s Board of Directors. PowerReviews was previously acquired at a much higher price—about $168 million—by competitor Bazaarvoice two years ago, but the company was forced to be sold due to antitrust concerns.