Providence Equity Partners acquired its stake in AutoTrader in 2010. AutoTrader has since grown into the AutoTrader Group through several acquisitions, including Kelley Blue Book, Haystak Digital Marketing and HomeNet Automotive. A possible IPO for up to $300 million was floated in January 2013, but was later scrapped. In August 2013, Kleiner, Perkins, Caufield & Byers sold its minority stake to Cox, resulting in an approximate $7 billion valuation for AutoTrader. The new deal reportedly gives the company a new valuation of $7.2 billion.