Renaming in M&A: If, When, How and Why (or Why Not)
June 05, 2015
Your business pulled the trigger on a merger or acquisition. Congratulations! You just entered a world of new capabilities, efficiencies and opportunities. You've also invited a million questions about your new organization, starting with this one: Who are you now? That's a loaded question, as Avenue president and managing partner Charlene Gervais writes in a guest post for the PitchBook Blog.
For three suggestions related to renaming in M&A, click here.