Retail Analytics Platform Quri Secures $10M Series B
October 03, 2013
Quri, a retail analytics and intelligence company for consumer brands and retailers, has raised $10 million in Series B funding led by Matrix Partners. Existing investors Catamount Ventures and Simon Equity Partners, which were part of Quri’s $4.2 million Series A in 2011, also participated in the round. The Series B raise coincides with the company’s release of Quri Agile, a new solution that helps brands find and correct the execution problems that limit in-store sales and ROI.
Serving major brands like Nestle, Procter & Gamble and Tyson, Quri is powered by a nationwide, on-demand mobile workforce of consumers who can be immediately deployed at more than 150,000 retail locations to provide brands and retailers with real-time data and insights. In connection with the financing, Dana Stalder, general partner at Matrix, will join the company’s Board of Directors.