salesforce.com is set to acquire RelateIQ, a competitor of the former in the customer relationship management software industry. The deal was made for $350 million in salesforce stock and $40 million in cash, according to a regulatory filing. RelateIQ has raised a total of over $69 million in equity financings prior to the announced acquisition. The $390 million price tag raises the stock price of RelateIQ by about 54% above the enterprise valuation of $253 million it grabbed during its most recent financing round, an over $40 million Series C raise in March of this year. The company landed investments from major players in the VC space during its three fundings, including Accel Partners (which invested at a valuation of just over $34 million), Battery Ventures, Redpoint Ventures and Kleiner Perkins Caufield and Byers, among a host of others.