Stitch Fix, a personal shopping site for women, has raised $30 million in Series C equity financing from existing backers. The site sends packages of five clothing items that are picked out by personal stylists according to a user's style profile. The user can then buy what they like and return what they do not. The round reportedly gave the company a valuation of $330 million. The company's Series B round was raised in late 2013, bringing in almost $12 million from lead investor Benchmark Capital, at a valuation near $41 million.