Energy engagement platform Simple Energy has closed $6 million in a Series B funding round led by The Westly Group. As part of the round, Westly Group's founder and managing partner Steve Westly will join the company's Board of Directors. Simple Energy uses behavioral science, Big Data analytics and digital marketing techniques to change how people save energy and how utilities engage their customers.
The new capital will fuel Simple Energy's development of new products due out in 2014, expand its national reach and further refine its micro-targeted messaging to customers to motivate them to save energy. Prior to the Series B round, the company raised nearly $1 million of seed funding in 2011 followed by a $2 million Series A financing in 2013.