Simpli.fi, an advertising technology company delivering highly targeted programmatic marketing solutions using unstructured data, has closed a $16 million Series B growth investment led by Frontier Capital. Several existing investors, including Contour Venture Partners, also participated. The latest financing will be used to meet accelerating demand from agencies, trading desks, local media networks and other marketers looking to take advantage of the company’s platform.
The company intends to increase its sales and marketing efforts, as well as continue development of its In.finity Programmatic Marketing Platform across media types like display, mobile and video. Simpli.fi will focus much of its employee growth in its corporate headquarters in Fort Worth, TX.