Liftopia, an online marketplace and technology platform serving the ski and mountain activity industry, has raised $5 million in financing led by Industry Ventures. Through its website, the company allows consumers to save up to 85% on advance-purchase ski lift tickets and other mountain activities. It also operates Cloud Store, a SaaS solution that helps ski resort operators generate incremental sales through yield management, segmentation and centralized distribution.
Liftopia will use the investment, which brings its total to-date funding to about $8 million, to grow its team and accelerate the development of technology products for the ski industry, including proprietary commerce, business intelligence and mobile solutions. The company last raised $1.46 million of Series C funding led by First Round Capital in 2011, garnering a valuation of nearly $18.5 million.