Skyword, a content marketing platform, has raised $11 million from previous investor Cox Media Group. It also announced that it has acquired Vidaao, a custom video production and freelance marketplace. Coupled with Vidaao's technology, Skyword's video content capabilities will enable marketers to create content in a variety of formats. Previously, Vidaao had raised under $1 million from investors including Canrock Ventures and NYC Seed. Cox Media has backed Skyword since a $6 million Series 3 round that was raised at a valuation of $51 million in late 2011.