Social Ad Platform Driftrock Snares $1M in Seed Funding
May 13, 2014
Driftrock, a social ads management platform, has secured a $1 million seed funding round led by Forward Partners. The London-based company enables brands to deliver the right ad content to highly targeted customers at the right time. The investment, which is the first fundraise for the company, will be used to further develop its initial suite of marketing apps—currently including OpenBook and Lead Response—as well as the data platform that powers them. OpenBook allows marketers to understand which ads are working and why. Lead Response harnesses the power of Twitter Lead Cards to enable marketers to create instant auto-response emails for Twitter leads.