20% of the 158 social marketing startups that have raised venture funding over the years have been acquired or merged, according to the PitchBook Platform. The median amount of capital raised prior to the M&A event was $5.4 million. Buddy Media and Viewdle secured the most rounds before selling to Salesforce and Google, respectively, raising six rounds apiece. VC investment activity has been solid during the last several years, with $332 million in total capital last year and over $293 so far this year.
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