Social media analytics and optimization platform Socialbakers has raised $26 million in Series C financing led by Index Ventures, with participation from existing investor Earlybird Venture Capital. The company enables brands to measure, compare and contrast the success of their social media campaigns with competitive intelligence. In the past 12 months, Socialbakers has added over 1,000 new clients, doubled employee headcount from 150 to 300 and opened offices in New York, Singapore, Paris and Munich.
With an international client base that includes half of all Fortune 500 companies, Socialbakers will dedicate this latest investment to new product development and strengthening client support, sales and marketing in the U.S., as well as other markets around the world. The company has now raised about $34 million in VC funding to date.