Getting and staying clean and presentable requires a good amount of effort—and an array of personal products. Our daily grooming routines often include products from private equity-backed companies, with PE investors backing a variety of personal products companies offering soaps, shampoos, lotions, razors, make-up and other similar items. In the last 10 years, 128 PE investors have backed U.S. or Canadian companies in the personal products industry, according to the PitchBook Platform. 75 of those investors have invested in at least one such company in the last five years, including 24 investors that have done so in the last 12 months. To see the full list, contact us here.